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Visual Identity · University final project

La Sustancia — Visual Identity

A bold visual identity for the film "La Sustancia".

Pink and yellow identity pieces for La Sustancia

Visual identity for the film "La Sustancia". The system spans an isologotype, institutional stationery, promotional pieces, out-of-home posters, merchandising and Instagram feed plates — all built around a loud pink-and-yellow palette that mirrors the film's unsettling energy.

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